{"title":"Matrix Products","description":"","products":[{"product_id":"matrix-opti-care-smooth-straight-professional-ultra-smoothing-shampoo","title":"Matrix Opti. Care Smooth Straight Professional Ultra Smoothing Shampoo","description":"\u003ch2\u003eMatrix Opti. Care Smooth Straight Professional Ultra Smoothing Shampoo - 200 ml, 1 L:\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Opti. Care Smooth Straight Shampoo is a salon-inspired shampoo created for hair that has undergone straightening or smoothing treatments. It is designed to be used as part of a regular hair care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis shampoo is formulated with familiar ingredients like shea butter, vitamins A and E, and essential fatty acids. It offers a cleansing experience that can be incorporated into your regular wash routine, especially if your hair has been professionally straightened.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSuitable for straightened or chemically-treated hair\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eIncludes shea butter, vitamins A and E, and essential fatty acids\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDesigned for regular use after professional hair services\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCan be used with the Matrix Opti.Care Conditioner and Serum for a consistent routine\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eWet your hair thoroughly.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eApply a small amount of shampoo to the scalp and massage gently to lather.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eRinse thoroughly with water.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eFollow with conditioner or other products from the Matrix Opti. Care range as preferred.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eGood to Know\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFormulated for hair that has been professionally smoothed or straightened\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCan be used as part of a broader hair care regimen\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFree from high-fragrance claims or styling promises\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDoes not contain therapeutic or medical claims\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003cb id=\"docs-internal-guid-520d65cf-7fff-ad32-52ea-975b2d56caff\"\u003e\u003c\/b\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cstrong\u003eLegal Disclaimer:\u003c\/strong\u003e Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to the manufacturer's manufacturing batch and location changes. The product description is for information purposes only and may contain additional ingredients\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"200 ml","offer_id":49570010890467,"sku":"GROC-MATRIX-MAT21-15587","price":14.95,"currency_code":"USD","in_stock":true},{"title":"350 ml","offer_id":49570010923235,"sku":"GROC-MATRIX-MAT21-15588","price":23.23,"currency_code":"USD","in_stock":true},{"title":"1 L","offer_id":49570010956003,"sku":"GROC-MATRIX-MAT21-15589","price":54.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/51HxzVB9wAL._SL1500.jpg?v=1787282826"},{"product_id":"matrix-opti-care-smooth-straight-professional-ultra-smoothing-masque","title":"Matrix Opti. Care Smooth Straight Professional Ultra Smoothing Masque","description":"\u003ch2\u003e\u003cstrong\u003eMatrix Opti. Care Smooth Straight Professional Ultra Smoothing Masque\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eThe hair masque by Matrix Opti Care provides intense nourishment to smoothen the texture and discipline frizz in straightened or smoothened hair and leaves hair soft and manageable.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eUse\u003c\/strong\u003e: For in-salon use only\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eApply the hair masque to clean, damp hair. Distribute evenly, section by section. Leave on hair for 15 minutes, with or without heat. Rinse thoroughly. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cstrong\u003eLegal Disclaimer:\u003c\/strong\u003e Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to the manufacturer's manufacturing batch and location changes. The product description is for information purposes only and may contain additional ingredients.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"500 ml","offer_id":49570011250915,"sku":"GROC-MATRIX-MAT21-15593","price":30.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/Add_a_heading_24_94e8de30-e45d-4650-8c09-de72965d5469.png?v=1787282838"},{"product_id":"matrix-opti-care-smooth-straight-professional-ultra-smoothing-shampoo-1","title":"Matrix Opti. Care Smooth Straight Professional Ultra Smoothing Shampoo","description":"\u003ch2\u003eMatrix Opti. Care Smooth Straight Professional Ultra Smoothing Shampoo - 200 ml, 1 L:\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatrix Opti. Care Smooth Straight Shampoo is a salon-inspired shampoo created for hair that has undergone straightening or smoothing treatments. It is designed to be used as part of a regular hair care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis shampoo is formulated with familiar ingredients like shea butter, vitamins A and E, and essential fatty acids. It offers a cleansing experience that can be incorporated into your regular wash routine, especially if your hair has been professionally straightened.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSuitable for straightened or chemically-treated hair\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eIncludes shea butter, vitamins A and E, and essential fatty acids\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDesigned for regular use after professional hair services\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCan be used with the Matrix Opti.Care Conditioner and Serum for a consistent routine\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eWet your hair thoroughly.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eApply a small amount of shampoo to the scalp and massage gently to lather.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eRinse thoroughly with water.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003eFollow with conditioner or other products from the Matrix Opti. Care range as preferred.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eGood to Know\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFormulated for hair that has been professionally smoothed or straightened\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCan be used as part of a broader hair care regimen\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFree from high-fragrance claims or styling promises\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDoes not contain therapeutic or medical claims\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003cb id=\"docs-internal-guid-520d65cf-7fff-ad32-52ea-975b2d56caff\"\u003e\u003c\/b\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cstrong\u003eLegal Disclaimer:\u003c\/strong\u003e Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to the manufacturer's manufacturing batch and location changes. The product description is for information purposes only and may contain additional ingredients\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"200 ml","offer_id":49570013774051,"sku":"GROC-MATRIX-MAT21-08574","price":14.95,"currency_code":"USD","in_stock":true},{"title":"350 ml","offer_id":49570013806819,"sku":"GROC-MATRIX-MAT21-08575","price":23.23,"currency_code":"USD","in_stock":true},{"title":"1 L","offer_id":49570013839587,"sku":"GROC-MATRIX-MAT21-08576","price":54.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/51HxzVB9wAL._SL1500_7ab70e29-ca40-410d-96e2-4645c2db9d33.jpg?v=1787282975"},{"product_id":"matrix-opti-care-smooth-straight-professional-ultra-smoothing-masque-1","title":"Matrix Opti. Care Smooth Straight Professional Ultra Smoothing Masque","description":"\u003ch2\u003e\u003cstrong\u003eMatrix Opti. Care Smooth Straight Professional Ultra Smoothing Masque\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: justify;\"\u003eThe hair masque by Matrix Opti Care provides intense nourishment to smoothen the texture and discipline frizz in straightened or smoothened hair and leaves hair soft and manageable.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eUse\u003c\/strong\u003e: For in-salon use only\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eApply the hair masque to clean, damp hair. Distribute evenly, section by section. Leave on hair for 15 minutes, with or without heat. Rinse thoroughly. In case of contact with eyes, rinse them immediately.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: justify;\"\u003e\n\u003cstrong\u003eLegal Disclaimer:\u003c\/strong\u003e Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to the manufacturer's manufacturing batch and location changes. The product description is for information purposes only and may contain additional ingredients.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"500 ml","offer_id":49570014789859,"sku":"GROC-MATRIX-MAT21-08580","price":30.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/Add_a_heading_24_27159fe6-ee94-44cf-a578-f58fb8da3bf3.png?v=1787283033"},{"product_id":"matrix-opti-care-smooth-straight-professional-ultra-smoothing-combo","title":"Matrix Opti. Care Smooth Straight Professional Ultra Smoothing Combo","description":"\u003ch2\u003e\u003cstrong\u003eMatrix Opti. Care Smooth Straight Professional Ultra Smoothing Combo\u003c\/strong\u003e\u003c\/h2\u003e\n","brand":"Matrix","offers":[{"title":"Combo","offer_id":49570035466467,"sku":"GROC-MATRIX-MAT21-15786","price":38.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/93uWFCi6zf.jpg?v=1787283532"},{"product_id":"matrix-opti-care-smooth-straight-professional-conditioner","title":"Matrix Opti Care Smooth Straight Professional Conditioner","description":"\u003ch2\u003e\u003cstrong\u003eMatrix Opti Care Smooth Straight Professional Conditioner\u003c\/strong\u003e\u003c\/h2\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eTrusted by hairstylists for Smooth Straight hair. Detangles and moisturizes for intense smoothness and shine.\u003c\/li\u003e\n\u003cli\u003eNourishes with Shea butter.\u003c\/li\u003e\n\u003cli\u003eMaintains straightened effect of hair for up to 72 washes.\u003c\/li\u003e\n\u003cli\u003eThis special conditioner smoothes and softens hair, leaving it polished and groomed.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"200 ml","offer_id":49575529578723,"sku":"GROC-MATRIX-MAT21-25242","price":17.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/matrix.jpg?v=1787381639"},{"product_id":"matrix-biolage-smoothproof-deep-treatment-pack-for-frizzy-hair","title":"Matrix Biolage Smoothproof Deep Treatment Pack for Frizzy Hair","description":"\u003ch2\u003e\u003cstrong\u003eMatrix Biolage Smoothproof Deep Treatment Pack for Frizzy Hair\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Matrix","offers":[{"title":"100 ml","offer_id":49576129855715,"sku":"GROC-MATRIX-MAT22-28615","price":10.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/Tp5Owqpnzv.jpg?v=1787388120"},{"product_id":"matrix-biolage-advanced-repairinside-hair-shampoo","title":"Matrix Biolage Advanced Repairinside Hair Shampoo","description":"\u003ch2\u003e\u003cstrong\u003eMatrix Biolage Advanced Repairinside Hair Shampoo\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Matrix","offers":[{"title":"200 ml","offer_id":49576129921251,"sku":"GROC-MATRIX-MAT22-28616","price":11.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/3570\/0195\/files\/jEzEjhvEol.jpg?v=1787388122"},{"product_id":"matrix-biolage-advanced-fiberstrong-strengthening-shampoo","title":"Matrix Biolage Advanced Fiberstrong Strengthening Shampoo","description":"\u003ch2\u003e\u003cstrong\u003eMatrix Biolage Advanced Fiberstrong Strengthening 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